|The final design concept blended a variety of visual images together|
and gave greater prominence to the title size.
I began developing visual concepts for our library district's Black History Month event publicity in early November. Many of our library branches hold a variety of different Black History Month related events throughout the month of February, so instead of creating a completely unique design concept for some of those events, I prefer instead to create and establish a central design theme that different event programs can utilize elements from, either entirely or in part. This helps to reduce my work load while at the same time providing recognizable uniformity from one event to the next for the district's celebration as a whole.
|Initial design concept emphasized the flag's 50 stars|
marching to Washington D.C.
I first sourced for images that would support the theme, primarily looking for images of the Emancipation Proclamation, photos of people marching on Washington, D.C., maps, flags, and chains. I also knew that I would have to apply whatever my design theme would become to one specific library event that would highlight dancing, so I also sourced for vector clip art of dancers.
|The broadcast PSA variation.|
|This sign for a related dance event shows|
how the general design visuals were
applied to create a new image but still relate
to the established general design theme.
At this point I still had my roads orientated in the shape of a "+" and needed to find a place for the title. I first tried to split portions of the title above and below the illustration, but when I did the text seemed too far removed from each other, so I decided to change the orientation of my "+" road intersection to become an "x" orientation instead, and lay an additional horizontal black band across the middle of the intersection to insert the title into. Having the title more centered within the illustration worked much better for me and, in an ironic twist, also provided an additional subtle similarity to the design of a Confederate flag.
General quarter page handbills
350 General 8.5x11 inch flyer
1 General television PSA
1 General celebration webslide
1 General celebration blog icon
1 General newspaper print ad
1 Dance event 11x17 inch poster
1 Dance event television PSA
1 Dance event newspaper print ad