|The desire to generate a little fundraising turned into an opportunity to thank the commuity for their support. This design for a 7x5 inch laminated coutertop jug label paved the way.|
A few months earlier, I had provided design services to rebrand the ACLD Literacy Office, ( http://librarygraphicdesign.blogspot.com/2014/08/integrated-library-literacy-collateral.html ) so I was fortunate to already have established design standards I could use to extend to this project. I also had photos taken from previous book sale events to refer to and used these to assess the book house retail environment space while I generated ideas about presentation opportunities.
I knew from past experience that the book sale environment was a pretty chaotic place; crowded wall-to-wall with people and book shelving. At the check-out area, a long, stagnate line of customers would often form which would provide a perfect location to get and hold their attention, but sight lines would be blocked from around shoulder height down to the floor. I knew that the best bet for catching people's eyes would have to have visuals be at least waist-height and higher, so I developed and presented an eight foot free-standing floor display concept in the shape of an open book that would require construction with wooden building materials, PVC piping and fabric, or other solutions. I also presented a series of mid- and large-format vinyl wall-mounted and beam-suspended banners that were sure to not be overlooked. To help demonstrate how effective the banners would appear, I photoshoppped the concept banners into the existing event photos for a before-and-after comparison.
|Proposed, canceled floor display.|
|Before-and-after proposed banner solutions.|
|Left: available sandwich board. Middle two: concept sign designs for sandwich board use. Right: diagram indicating areas needed to cut out so that existing hooks on sandwich board could slide through.|
138x36 inch Banner / Literacy Office (canceled after development)
138x36 inch Banner / FOL (canceled after development)
138x36 inch Banner / ACLD (canceled after development)
20x40 Literacy Office Banner, Laminated and Mounted on Foam Core Board (2)
29x40 inch Sandwich Board Literacy Office Sign (1)
29x40 inch Sandwich Board Friends of the Library Sign (1)
7x5 inch Laminated Literacy Office Donation Jug Labels (14)
|Three 138x36 inch vinyl banners not fabricated for use after design development.|